Mattel · 1977 to 1980 · US release
Mattel Electronics Handhelds
Mattel's red-LED handheld games of the late 1970s, which created the handheld electronic game category. Auto Race and Football sold so well that Mattel set up a separate Electronics division in 1978. All run on a 9-volt battery.
12 toys: 12 electronic toys, across 3 waves.
Released 1977
Released 1978
Released 1980
Original or reissue?
Mattel reissued several of these in the early 2000s as LCD 'Classic' games and key chains, marked with white re-release labels.
- Auto Race has notes on telling an original from a reissue.
- Football has notes on telling an original from a reissue.
- Missile Attack has notes on telling an original from a reissue.
- Baseball has notes on telling an original from a reissue.
- Basketball has notes on telling an original from a reissue.
- Battlestar Galactica Space Alert has notes on telling an original from a reissue.
- Football 2 has notes on telling an original from a reissue.
- Hockey has notes on telling an original from a reissue.
- Soccer has notes on telling an original from a reissue.
- Sub Chase has notes on telling an original from a reissue.
- Flash Gordon has notes on telling an original from a reissue.
- Ski Slalom has notes on telling an original from a reissue.
Values
Loose and carded or boxed copies are valued separately, from the median asking price of current eBay listings for genuine originals (reproductions, reissues, customs, lots and parts left out). Asking prices, not completed sales.
Missing a toy?
Add a figure, vehicle or playset we have not listed. We check every one before it goes into the catalogue.